The 4th Bi Monthly Capacity Building and Networking training took place on February 27th and 28th, 2023. With a focus on the impact of social media and branding on SMEs, the two-day session attracted 100 participants from various sectors. Attendees learned how to create a consistent and memorable brand image, identify their target audience, and tailor their branding and social media efforts accordingly. The training also covered the development of engaging content, staying updated on social media and branding trends, and incorporating them for maximum impact in their strategies.